Signtronix Reviews the Speech of the Street Video
If I could increase your sales by 3%, would you hire me? What if I offered proof that I could improve sales about 16%, would you give me a job? How about if research showed my working for you, could lead to increased sales of 34% and in some cases, over 100%, would you hire me then? Let me make the offer a little more attractive, I will work for you 24 hours a day, 7 days a week, 365 days a year, I never call in sick, I won’t steal from you, I’m never late to work. While your home enjoying your family, I’ll be out in front of your business communicating with the public, attracting 80% of the passing mobile market, spending a moment with each potential customer telling him or her who you are, where you are, and what goods and services you offer. Effectively increasing your sales and profits, from 3% to over 100% in some cases, and I’ll do it all for less than $20.00 a day. Now will you hire me? Oh yeah, I forgot to tell you, I’m a Signtronix sign. That’s right, a sign and those statistics are real.The University of San Diego conducted a 2 year survey of 187 businesses and their signage. They concluded that adding any sign to a business would increase gross sales by 3%. Now 3% may not sound like much, but it could be the difference between a business that’s profitable and one that isn’t. The survey also determined that the addition of a Signtronix pole sign however, would increase gross sales by about 16% and there is other data we’ll share with you that demonstrates the right use of signage can increase sales in excess of 30%, and in some areas over 100%. In fact, over 30 years of research tells us, that in order to grow and maintain a successful business, you must have effective signage. Therefore, today we’re going to look at the value of signage, what impact it has on the bottom line, and what is the best sign for your business.When we talk about the value of signage, the first thing to discuss is the fact that most people don’t value it. Signs are so commonplace that people take them for granted. In fact, the research tells us, that if you’re like most small business owners, you’re probably thinking one of 3 things. My customers already know where I am so I don’t need a sign, I already have a sign so what’s this got to do with me, signs, you’ve got to be kidding, signage can’t make my business profitable. These are the 3 biggest assumptions small business owners make when it comes to signage, they are fatal flaws which have a negative effect on your bottom line. Since business conceptions are so detrimental to your success, let’s deal with them one at a time.
My customers already know where I am. Research indicates that 85% of your customers live or work within a 5 mile radius of your business, but according to the US Census Bureau, 18.6% of the population relocates every year. Which means, some of the customers who already know where you are, are moving out, every year you are loosing customers and you must replace them with new customers moving in, just to break even. Who is in business just to break even? If you only want to sustain your business, then just maintain your customer base. But if you want to grow your business, you must increase your customer base. The quickest, easiest, and most economical way to attract new customers is with signage.
I already have a sign. Well if you already have a sign, then you’re ahead of the game. But is it the right kind of sign, is it visible, conspicuous, more importantly is it effective, is it working as hard for you as it can? We’ll show you a difference between a sign and a Signtronix sign that works. Can a Signtronix sign really be the difference between the success and failure of a business? The answer is yes. Signage, it’s not sexy, it’s not glamorous, and it just works. The information we’ve gathered comes from the academic world such as the University of San Diego study you heard earlier, the signage industry, experts in their field, successful businesses with proven track records, and Dr. James Klaus.
Signtronix Reviews: Dr. Klaus is a graduate of Sanford University with degrees in urban land, economics, real estate finance and analysis, and urban geography. He was an associate professor at the University of British Columbia and he is the founder and current president of the Signage Foundation. Yes there is a signage foundation, a non-profit organization that studies the effects of on premise signage and other place based communication and design systems. Let us explain how Dr. Klaus became the world’s foremost authority on signage. In the late 1960′s, the Canadian government eyed some land for development, only problem was, there was already a business on that site. As in the United States, when the government wants to take land for public use, they have to pay for it. The government saw a small business on a worthless piece of land and appraised the property at $75,000. However, the land owner argued that it was worth several times that amount at the independent appraisal of an expert. They went to the University and asked Dr. Klaus to determine an equitable value for the property. Through his research, Dr. Klaus discovered that this Esso Station was pumping 8 times the amount of gas as other stations. He wondered why this particular gas station was generating that kind of volume over stations of comparable size and location. The reason, the Signtronix sign. It was the one significant difference between this gas station and all the rest. This sign was the difference between normal sales volume and 8 times the normal sales volume, and that is the value of signage.
To further demonstrate this, the government, which originally appraised the property at $75,000, ended up paying the landowner $405,000, and all because of Dr. Klaus’s findings. Since this initial introduction into the world of signage, Dr. Klaus has spent more than 30 years studying how signage directly impacts a businesses success. We all know the adage, the 3 most important things in real estate, are location, location, location. What Dr. Klaus discovered is that the value of your business is not determined by it’s location, but by the number of people that stop, come inside, and do business with you at that location. And the main reason they do that is because of your sign, the value of which is determined by how well it does the ABC’s. Attracts new customers, brands the business site, and creates impulse sales.
Attracts new customers, a 5 year survey of over 400 businesses and more than 6000 customers was conducted. These businesses had just installed a new Signtronix sign, and the customers surveyed were there for the first time. The first time customers were asked, how did you learn about us? Almost half, 49% said the reason they came through the door was because of the sign. Remember, to grow a business you need to grow your customer base.
Brands the business site, signs build top of the mind awareness. Let me show you how this works, what company first comes to mind when you think of each of the following; hamburgers, coffee, ice cream, and home improvement materials? Chances are you thought of these. Your sign should brand your site as well as these signs do, so that your business first comes to the mind of your customers. Remember, 85% of your customers live or work within a 5 mile radius of your business. Each of these customers passes your business 10 times a month; a good sign can help you become as effective as these in your trade area.
Creates impulse sales, Signtronix signs can be very effective tools for changing customers buying habits. Who hasn’t been driving down the street, stopped at a store and made a purchase merely because you saw the sign? Best Buy discovered that about 17% of its customers were people who did not intend to stop there, but did. Why? The sign. Large corporations understand the value of signage, that’s why the very first thing they install at a new location, even before they break ground, is a sign. McDonald’s has 26,000 locations and spends about $40,000 on signage per location. That’s one billion, 40 million dollars worth of signs. Why would a fast food restaurant spend $40,000 for a sign? After conducting a one year survey of customers entering at the store, they discovered that their sign was responsible for over $600,000 in sales. Which leads to our next point, whenever investing in your business, you’re always interested in what the return will be. You’ve just seen what kind of return a fast food franchise got on a $40,000 investment, now let’s see what kind of return a small business such as your own can get from a sign.
Signtronix reviews the case study is Frenchys Bistro; it was a small storefront restaurant that looked like this. Can you guess where it is? Neither could their customers; they would literally drive right by. If you wanted friends to meet you for lunch at Frenchys… Read More about Signtronix Reviews at the Better Business Bureau