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	<title>Signtronix Sign Company</title>
	<link>http://www.signtronixcalifornia.com</link>
	<description>California Office Blog - Signtronix Sign Company</description>
	<pubDate>Tue, 09 Mar 2010 15:28:25 +0000</pubDate>
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	<language>en</language>
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		<title>Give Your Auto Repair Location a Tune-Up</title>
		<link>http://www.signtronixcalifornia.com/2010/03/09/auto-repair/</link>
		<comments>http://www.signtronixcalifornia.com/2010/03/09/auto-repair/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 15:23:41 +0000</pubDate>
		<dc:creator>david</dc:creator>
		
		<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.signtronixcalifornia.com/2010/03/09/auto-repair/</guid>
		<description><![CDATA[To generate new customer&#8217;s automotive service and auto repair business locations need proper outdoor business signage.  A large portion of the new business generated in this industry comes from people in need of immediate repairs and service to their car.  Most people will choose an auto repair shop based on familiarity of locations [...]]]></description>
			<content:encoded><![CDATA[<p>To generate new customer&#8217;s automotive service and auto repair business locations need proper outdoor business signage.  A large portion of the new business generated in this industry comes from people in need of immediate repairs and service to their car.  Most people will choose an auto repair shop based on familiarity of locations located near them, or shops they remember seeing prior to needing service done to their car.  Not having proper outdoor advertising means losing potential customers to another location.</p>
<p>Signtronix has the know-how and experience to design effective highly visible signage for automotive service and repair businesses.  A Signtronix sign grabs the attention of those looking for automobile service with signs which are highly visible from a distance.  The line of Signtronix signage products can be used to convey your name and what your offer.  Signtronix manufactures graphic based signs that stays in people&#8217;s memories and can turn them into new customers for your business.</p>
<p>While there are many ways available to advertise your auto repair shop, you see the bulk of your new business walking into your location to inquire about the service you provide.  Your location is losing out on potential business new business every day without the proper image.  Make an investment in your future success by contacting Signtronix today and getting the business signage you need to see more success.</p>
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Video: <a href="http://www.youtube.com/watch?v=PVy_KdE1mWU">Professional Business Signs</a></p>
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		<title>Signtronix Reviews Sporting Goods Business Locations</title>
		<link>http://www.signtronixcalifornia.com/2010/02/28/signtronix-reviews-sporting-goods/</link>
		<comments>http://www.signtronixcalifornia.com/2010/02/28/signtronix-reviews-sporting-goods/#comments</comments>
		<pubDate>Sun, 28 Feb 2010 22:31:26 +0000</pubDate>
		<dc:creator>david</dc:creator>
		
		<category><![CDATA[Signtronix Reviews]]></category>

		<guid isPermaLink="false">http://www.signtronixcalifornia.com/2010/02/28/signtronix-reviews-sporting-goods/</guid>
		<description><![CDATA[Improving Business for Sporting Goods Business Locations with Professional Signage 
The reason why professional signage is so important to a sporting goods business location is because it increases visibility.  According to the SBA, the traffic of first time customers to a business location is significantly influenced by a good outdoor sign.  Both SBA [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Improving Business for Sporting Goods Business Locations with Professional Signage </strong></p>
<p>The reason why professional signage is so important to a sporting goods business location is because it increases visibility.  According to the SBA, the traffic of first time customers to a business location is significantly influenced by a good outdoor sign.  Both SBA and Signtronix reviews proved that customers noticed the business (for the first time) simply by passing by and seeing the outdoor advertising.  This is important because revenue generated by impulse purchases and walk-in shopping is a large portion of the overall revenue of a sporting good business.  To generate more of this kind of revenue, you need to increase your visibility.  </p>
<p>A great way to increase your locations visibility is through the addition of a Signtronix sign product.  The professional indoor and outdoor signage offered will help to better advertise your sporting goods location and brand identity.  You will better be able to announce your location to the drive-by traffic.  With the right sign, you will also be able to keep your business fresh in the minds of those who will purchase from you the most.  In a number of Signtronix reviews, signs made it possible for potential customers to know exactly what kind of business you have.  They will even be able to see your location from a greater distance.  </p>
<p>Signtronix has many different kinds of signs for you to choose from.  You are sure to find something which is unique to your sporting goods business location.  People remember your store and location when they are ready to purchase the products they need for their next trip into the great outdoors, or their next sporting event.  Want Signtronix to review your business location?  Contact a representative at www.signtronix .com</p>
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		<title>Optometrists See Better Results with Professional Signage</title>
		<link>http://www.signtronixcalifornia.com/2010/02/18/optometrists-see-better-results-with-professional-signage/</link>
		<comments>http://www.signtronixcalifornia.com/2010/02/18/optometrists-see-better-results-with-professional-signage/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 19:59:37 +0000</pubDate>
		<dc:creator>david</dc:creator>
		
		<category><![CDATA[Signtronix Signs]]></category>

		<guid isPermaLink="false">http://www.signtronixcalifornia.com/2010/02/18/optometrists-see-better-results-with-professional-signage/</guid>
		<description><![CDATA[ Like all retail businesses, Optometrists are always looking for advertising that will help generate additional clients.  One of the most effective advertising methods is have the right kind of professional signage.  The importance of the highly visible business sign has been proven in many different studies that compare different types of advertising. [...]]]></description>
			<content:encoded><![CDATA[<p> Like all retail businesses, Optometrists are always looking for advertising that will help generate additional clients.  One of the most effective advertising methods is have the right kind of professional signage.  The importance of the highly visible business sign has been proven in many different studies that compare different types of advertising.  The reason why signage is so important to your business location is simple - more visibility equals higher impression rates.  The more people that see your business, the more memorable your brand and products become in consumers&#8217; minds.  Brand, product, and service recognition is important to generating new first time business.  This is also important to make sure your business will be the first one people think of when they need the services you have to offer.</p>
<p>The signage available from Signtronix has been proven to be highly effective in delivering the kind of visibility necessary to make your business location more successful.  There will be no confusion to potential customers passing by as to what kind of business you have.  There will also be no mistaking where your business is located.  Next time a customer needs what you offer, your business and location will be remembered.</p>
<p>Signtronix Reviews Your Signage: There are many different Signtronix sign products available to meet your advertising needs.  With the many different sizes and styles to choose from, you are sure to find one which will perfectly match your business advertising goals.  The professionals at Signtronix will even consult with you as to which type of signage is best for your location.  They will then walk you through the process of purchasing the sign and having it installed.</p>
<p>Read More <a href="http://www.signtronixcalifornia.com/signtronix-reviews/">Signtronix Reviews</a></p>
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		<title>Thanks for Stopping at Our Store</title>
		<link>http://www.signtronixcalifornia.com/2010/02/10/thanks-for-stopping-at-our-store/</link>
		<comments>http://www.signtronixcalifornia.com/2010/02/10/thanks-for-stopping-at-our-store/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 21:36:18 +0000</pubDate>
		<dc:creator>david</dc:creator>
		
		<category><![CDATA[Customers]]></category>

		<guid isPermaLink="false">http://www.signtronixcalifornia.com/2010/02/10/thanks-for-stopping-at-our-store/</guid>
		<description><![CDATA[Dear Signtronix,
We are thrilled with our new sign.  It makes such a difference.  We are now noticeable a block away!  Several customers have said it is very attention getting.
Thank you to your kind salesman Rick for stopping by our store one evening and telling us about your signs.  We knew we [...]]]></description>
			<content:encoded><![CDATA[<p>Dear Signtronix,</p>
<p>We are thrilled with our new sign.  It makes such a difference.  We are now noticeable a block away!  Several customers have said it is very attention getting.</p>
<p>Thank you to your kind salesman Rick for stopping by our store one evening and telling us about your signs.  We knew we needed something to tell people what our store provided and Rick was so helpful and was very sincere and caring about us being successful.</p>
<p>I know it is the Christmas season, but I think our new Signtronix sign is the deciding factor to getting people in our store.  Our business has doubled since having the sign up.</p>
<p>Thank you so much.  The sign is also very beautiful</p>
<p>A. &#038; N. Lehman</p>
<p>PS.  We are telling other new businesses about your company!</p>
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		<title>Auto Sales in Kentucky say Thanks</title>
		<link>http://www.signtronixcalifornia.com/2010/02/06/auto-sales-in-kentucky-say-thanks/</link>
		<comments>http://www.signtronixcalifornia.com/2010/02/06/auto-sales-in-kentucky-say-thanks/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 23:35:55 +0000</pubDate>
		<dc:creator>david</dc:creator>
		
		<category><![CDATA[Signtronix Signs]]></category>

		<guid isPermaLink="false">http://www.signtronixcalifornia.com/2010/02/06/auto-sales-in-kentucky-say-thanks/</guid>
		<description><![CDATA[With the installation of the Signtronix sign, our business is more noticeable from the road.  We feel that the easier it is for people to find you, the more business you will generate.
We were looking for a sign that would add to the looks of our business, not take away.  With the Signtronix [...]]]></description>
			<content:encoded><![CDATA[<p>With the installation of the Signtronix sign, our business is more noticeable from the road.  We feel that the easier it is for people to find you, the more business you will generate.</p>
<p>We were looking for a sign that would add to the looks of our business, not take away.  With the Signtronix sign, we were able to get just that.  With the marquee made into the bottom of the sign, we are able to post sale prices day and night.  All of this without the tacky looking flashing arrow type marquee.</p>
<p>We have had many comments on how good looks.  We are very satisfied with our sign purchase.  We would recommend Signtronix sign to anyone!</p>
<p>T. Holder</p>
<p>Holder Automotive Russellville, KY</p>
<p><iframe width="425" height="350" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" src="http://maps.google.com/maps?layer=c&amp;cbll=36.83572,-86.899065&amp;cbp=12,160.92,,0,2.58&amp;ved=0CBgQ2wU&amp;ei=HvxtS93WC4XWtQPy2K3EBA&amp;ie=UTF8&amp;hq=&amp;hnear=3937+Caminito+Del+Mar+Surf,+San+Diego,+California+92130&amp;ll=36.83572,-86.899065&amp;spn=0,359.996516&amp;z=19&amp;panoid=AeKhJDRnvCs4UXB2vnJYcQ&amp;source=embed&amp;output=svembed"></iframe><br /><small><a href="http://maps.google.com/maps?layer=c&amp;cbll=36.83572,-86.899065&amp;cbp=12,160.92,,0,2.58&amp;ved=0CBgQ2wU&amp;ei=HvxtS93WC4XWtQPy2K3EBA&amp;ie=UTF8&amp;hq=&amp;hnear=3937+Caminito+Del+Mar+Surf,+San+Diego,+California+92130&amp;ll=36.83572,-86.899065&amp;spn=0,359.996516&amp;z=19&amp;panoid=AeKhJDRnvCs4UXB2vnJYcQ&amp;source=embed" style="color:#0000FF;text-align:left">View Larger Map</a></small></p>
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		<title>Positions Available</title>
		<link>http://www.signtronixcalifornia.com/2010/02/01/positions-available/</link>
		<comments>http://www.signtronixcalifornia.com/2010/02/01/positions-available/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 23:02:23 +0000</pubDate>
		<dc:creator>david</dc:creator>
		
		<category><![CDATA[Signtronix Sign Company]]></category>

		<guid isPermaLink="false">http://www.signtronixcalifornia.com/2010/02/01/positions-available/</guid>
		<description><![CDATA[Signtronix is seeking an Outside Sales Representatives to make sales calls directly to mall businesses.  Signtronix is considered the nations leading manufacturer of outdoor electric and electronic LED signage for the independent small business community, and has been producing signs for over 45 years.  Signtronix has signs in practically every small town and [...]]]></description>
			<content:encoded><![CDATA[<p>Signtronix is seeking an Outside Sales Representatives to make sales calls directly to mall businesses.  Signtronix is considered the nations leading manufacturer of outdoor electric and electronic LED signage for the independent small business community, and has been producing signs for over 45 years.  Signtronix has signs in practically every small town and big city across the United States.  This is a commission sales business opportunity, and our sales professionals receive their compensation on a daily basis.  Signtronix has a large selection of business signs and retail location marketing products that sell between $800.00 to $15,000.00.</p>
<p>Browse Current Positions <a rel="nofollow" href="http://www.simplyhired.com/a/jobs/list/q-signtronix">HERE</a></p>
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		<title>Outdoor LED Signs ROI</title>
		<link>http://www.signtronixcalifornia.com/2010/01/29/signtronix-roi/</link>
		<comments>http://www.signtronixcalifornia.com/2010/01/29/signtronix-roi/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 14:51:23 +0000</pubDate>
		<dc:creator>david</dc:creator>
		
		<category><![CDATA[Signtronix Signs]]></category>

		<guid isPermaLink="false">http://www.signtronixcalifornia.com/2010/01/29/signtronix-roi/</guid>
		<description><![CDATA[The Return on Investment (ROI) of adding an outdoor LED sign to your business.
Signtronix: On-premise signage is both effective and economical.  It is a powerful marketing tool for making the most of advertising dollars to reach potential customers.
Our final case study comes from Southern California and the Rossmoor Car Wash.  In this instance, [...]]]></description>
			<content:encoded><![CDATA[<p><strong>The Return on Investment (ROI) of adding an outdoor LED sign to your business.</strong></p>
<p>Signtronix: On-premise signage is both effective and economical.  It is a powerful marketing tool for making the most of advertising dollars to reach potential customers.</p>
<p>Our final case study comes from Southern California and the Rossmoor Car Wash.  In this instance, they had plenty of signage that was visible and readable.  But they were still looking to increase sales.  So they invested in a two-line, 12-foot, double-sided monochrome electronic message center.  In the first year after installing the EMC, they washed an additional 8,500 cars.  At an average sale of $20 per customer, that&#8217;s an increase in sales of $170,000.  The sign paid for itself in four short months.</p>
<p>The owner, Brad Hooper, was astonished by this increase and wanted to see just how good this new marketing tool was.  In his own words…</p>
<blockquote><p>Brad Hooper: In order to test the effectiveness of the message board, we decided to put a non-traditional offer up there.  We&#8217;re obviously in the car wash business but we also have an ice machine.  So we decided to get some bags and fill them with ice and see if we can put an offer up there on the message board, not advertise it in any way, shape or form within the operation itself to see how effective that board would be.  So we put an offer there for the cheapest bag of ice in town at $1.79 and threw it up on the board, and at the end of the year we wanted to see how many bags we had sold.  What we found out we had sold I believe it was 600 or 700 bags of ice in one year&#8217;s time.  The only way of knowing was the signage.  So people had to come and do a car wash to buy a bag of ice.  So it&#8217;s kind of a fun way of seeing how the effectiveness of the board had worked in a non-traditional way.&#8221;</p></blockquote>
<p>Signtronix: Now that he has realized the value of this kind of signage, the owner is advertising and selling not just car washes and ice but detailing services and gift shop items, and he&#8217;s anticipating another record year.  The final bonus that even made it more worthwhile…</p>
<blockquote><p>Brad Hooper: We feel that our traditional forms of advertising weren&#8217;t being as productive as they used to in years past and found that we&#8217;re much more effective just by putting our advertising message up on our Electronic Message Board.  As such after about six months the new signage in place, we decided to cease all forms of traditional advertising and saving thousands of dollars a year in advertising cost.</p></blockquote>
<p>Signtronix: The message center is so good at its job that it has allowed him to stop all other forms of advertising, thereby reducing his expenses and increasing his profits even more.</p>
<blockquote><p>Brad Hooper: I really consider it an investment in purchasing the sign, not an expense.</p></blockquote>
<p>Siogntronix: It&#8217;s difficult to quantify the exact value of signage, but when a sign can increase revenue while cutting costs, it&#8217;s worth every penny and more.</p>
<p>Those are just a few examples of how the right use of signage can benefit business.  The value of signage lies in its marketing ability.  When a sign is viewed not just as a marker but as a powerful marketing tool, its hidden potential is tapped and its full value is realized not just for the business that owns it but for the customers that communicates with and to the city where it&#8217;s located.  Thank you.</p>
<p>Signtronix Video<br />
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		<title>Advertising Techniques for Small Business</title>
		<link>http://www.signtronixcalifornia.com/2010/01/21/signtronix-advertising/</link>
		<comments>http://www.signtronixcalifornia.com/2010/01/21/signtronix-advertising/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 04:32:52 +0000</pubDate>
		<dc:creator>david</dc:creator>
		
		<category><![CDATA[Sign Industry]]></category>

		<guid isPermaLink="false">http://www.signtronixcalifornia.com/2010/01/21/signtronix-advertising/</guid>
		<description><![CDATA[Most people think of a sign as little more than a painted board marking a business location.  For business centers who think the same, the do so at their own detriment.  In 98% of all USA retailing, the business sign is the basic link to the public; attracting new customers, branding the business [...]]]></description>
			<content:encoded><![CDATA[<p>Most people think of a sign as little more than a painted board marking a business location.  For business centers who think the same, the do so at their own detriment.  In 98% of all USA retailing, the business sign is the basic link to the public; attracting new customers, branding the business and creating impulse sales.</p>
<p>By example, McDonald&#8217;s has 26,000 locations and spends about $40,000 on signage per store.  That&#8217;s $1.40 billion worth of signs.  Why would fast food restaurants spend so much on signage?  Because a one-year survey revealed that that $40,000 worth of signage was responsible for over $600,000 in sales.</p>
<p>There is incredible value inherent in signage, especially when it is viewed as a way to market a business.  When used as part of an over-all strategy, its full potential can be realized, increasing sales, cutting costs, helping businesses grow.  This in turn can create jobs, improve communities and promote tax revenue for cities.</p>
<blockquote><p>Signtronix says, &#8220;The more you Tell, The more you SELL!&#8221;</p></blockquote>
<p>We&#8217;ll start by looking at why signage is so important to the retailers and the value it brings to a business.  For almost all businesses, the most efficient form of advertising is the on-premise sign.  To confirm this, one only has to look at the results of what is to our knowledge the largest, most extensive and ongoing survey every conducted in the sign industry.  Over 10 years, nearly 800 business and some 12,000 customers have been surveyed.  These businesses had just installed a new sign and the customer surveyed where there for the first time.  These first-time customers were asked, &#8220;How did you learn about us?&#8221;  Almost half, 45%, said the reason they came through the door was because of the sign.  Not newspapers, not radio, not TV, the sign.</p>
<p>The significance of this cannot go unnoticed.  This is why signage is so important to a retailer.  As for its value, consider this, businesses stand a much greater chance of thriving in a competitive market if they can increase their customer base while cutting costs.  Here&#8217;s how signage can decrease advertising expenses.  The most basic way to evaluate any marketing method is the cost per 1,000 exposures.</p>
<blockquote><p>Signtronix Signs are one of the least expensive, most effective forms of advertising for the a small business retail location.</p></blockquote>
<p>The price and life expectancy of signage varies wildly but let&#8217;s assume this business is one of those fast food franchises that invested in a sign costing $33,000 that should last seven years.  If the business were located on a street with 60,000 people passing each day, the cost per 1,000 exposures would be only $0.22. The same $33,000 spent on outdoor advertising for 1,000 exposures would be $1.65. A similar expenditure in newspaper advertising would cost $3.13, while television advertising for 1,000 exposures would cost $13.20.</p>
<p>Only 1% of first-time customers come in because of a television ad.  But if you remember, 45% come in because of the sign.  If a business is only spending $0.22 per 1,000 exposures to get that 45%, that&#8217;s a good use of their money.  On-premise signage is both effective and economical.  It is a powerful marketing tool for making the most of advertising dollars to reach potential customers.</p>
<p><strong>Watch the Signtronix Video:</strong><br />
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		<title>New Sign on the Block</title>
		<link>http://www.signtronixcalifornia.com/2009/12/27/signtronix-new-sign/</link>
		<comments>http://www.signtronixcalifornia.com/2009/12/27/signtronix-new-sign/#comments</comments>
		<pubDate>Sun, 27 Dec 2009 04:30:18 +0000</pubDate>
		<dc:creator>david</dc:creator>
		
		<category><![CDATA[Customers]]></category>

		<guid isPermaLink="false">http://www.signtronixcalifornia.com/2009/12/27/signtronix-new-sign/</guid>
		<description><![CDATA[Signtronix,
The first day I put my new sign up, I received two new customers.  The sign is highly visible and people notice.  New clients, old clients that forgot I moved 8 years ago and couldn&#8217;t find me.  We have a huge blue grass festival in the area.  I received quite a [...]]]></description>
			<content:encoded><![CDATA[<p>Signtronix,</p>
<p>The first day I put my new sign up, I received two new customers.  The sign is highly visible and people notice.  New clients, old clients that forgot I moved 8 years ago and couldn&#8217;t find me.  We have a huge blue grass festival in the area.  I received quite a few new clients during the festival.  I have received 30 new walk-ins in a two month period.</p>
<p>Marie&#8217;s Barber Shop &amp; Tanning 250 N. Main St. Waldron, AR</p>
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		<title>Signtronix is Hiring in Southern California</title>
		<link>http://www.signtronixcalifornia.com/2009/11/27/signtronix-is-hiring-in-southern-california/</link>
		<comments>http://www.signtronixcalifornia.com/2009/11/27/signtronix-is-hiring-in-southern-california/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 18:19:26 +0000</pubDate>
		<dc:creator>david</dc:creator>
		
		<category><![CDATA[Signtronix]]></category>

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		<description><![CDATA[Southern California, with its palm trees, warm weather, healthy culture, lures and allures, draws thousands of people to that Land of Opportunity every month.  Some come to Southern California with dreams of being involved in the entertainment industry, while others are there for the climate , lifestyle, or other attribute.  Regardless of what [...]]]></description>
			<content:encoded><![CDATA[<p>Southern California, with its palm trees, warm weather, healthy culture, lures and allures, draws thousands of people to that Land of Opportunity every month.  Some come to Southern California with dreams of being involved in the entertainment industry, while others are there for the climate , lifestyle, or other attribute.  Regardless of what brings one to Southern California, though, most everyone who comes will need the same thing: A job.  Sales jobs in Southern California provide opportunities for many to fulfill their dreams, both in the short term and over the long haul.</p>
<p><strong>Signtronix Sign Company is currently hiring in Southern California.  For more information visit the employment site of <a href="http://www.signtronixcareers.com/job-sales-rep.asp">Signtronix</a>.</strong><br />
 <a href="http://www.signtronixcalifornia.com/2009/11/27/signtronix-is-hiring-in-southern-california/#more-118" class="more-link">(more&#8230;)</a></p>
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