Signtronix Sign Company

Advantages Of Signs To A Small Business

A Sign is Necessary to the Success of a Business: Many industries can attribute a large percentage of business to their signs. Some fast-food outlets attribute as much as 80 percent of their business to their on-premise signage; the travel industry 30 percent; gas retailing 50 percent; and hotels and motels 50 percent. A visible, readable sign can make the difference between profit and loss for many businesses.

Advertising Cost Benefits: When compared to other advertising costs such as radio, newspaper, television and direct mail, an on-premise sign is inexpensive. For example, the cost per 1,000 adult exposures with a sign is only a few pennies for 24-hour-a-day coverage. In addition, an on-premise sign cultivates cumulative, long-term awareness of a business, stimulating repeat or “brand-loyal” buying of the products and services offered.

For businesses with a limited advertising budget, a Signtronix sign is an inexpensive method to maximize returns per dollar spent.

December 5, 2007

Thanks to the purchase of our new lighted sign, our evening sales have increased.  We purchased the restaurant last year, and the sign we bought just had our name on it and didn’t even tell what type of business we were.  The salesman for Signtronix, Mr. Peach, was very helpful in designing a new sign for us.  The sign was delivered ahead of schedule and we have received many compliments.

Sincerely,

Casandra @ The Depot Restauranct

Jonesboro, AR

Thanks to our new Signtronix sign, we have grown faster than we had
anticipated, therefore, rapidly attempting to adjust to our 30% increase
of new customers this past month. Every week that goes by is better
than the previous week.

This past month, we received and put up the Signtronix sign on the same
day, June 20, 2007, and noticed an immediate reaction.

Thanks to Steve Harms, your Signtronix representative, and the expedient
service that we got from Signtronix, we are very pleased and satisfied.

Sincerely,
Gary & Mary Johnson
Komana-I-Wana Hawaiian Shave Ice
Austin, TX

Some Highlights from this Signtronix:

• Items you may want to mention to customers when talking about benefits of leasing:

• A lease does not affect a borrower’s ability to qualify for other loans.· A low monthly payment (that is paid by the increased cash flow) relieves the pressure of the business to be able to add more inventory.

• The old Tax Codes allowed leases to be expensed as advertising on the income statement.  After being paid-off, the lease could be “adjusted” and capitalized; which, in turn could be depreciated at 200% on the income statement.

• The new Tax Codes are even better.

• In response to the customer who says he pays cash for everything, tell the customer that he can now depreciate 100% of the (lease) price of the sign immediately.  Simultaneously, he only writes a check for one-fourth or one-third of the actual (lease) cost.  This is better than paying cash for everything.  All succeeding payments become money that would be paid in income taxes anyway.

Respond Signtronix Signs Company

To complete this, Signtronix quotes, As you know, knowledge is power; but, a little knowledge is dangerous.  I advise you not to get involved in accounting discussions that you can’t back up with an accounting degree or certification.  This information is provided to make you more passionate about lease/purchases.

Hopefully this article helps you to believe that leases properly done are good tools for the businesses using them, as well as to the salesperson who promotes them.