Southern California, with its palm trees, warm weather, healthy culture, lures and allures, draws thousands of people to that Land of Opportunity every month. Some come to Southern California with dreams of being involved in the entertainment industry, while others are there for the climate , lifestyle, or other attribute. Regardless of what brings one to Southern California, though, most everyone who comes will need the same thing: A job. Sales jobs in Southern California provide opportunities for many to fulfill their dreams, both in the short term and over the long haul.
Signtronix Sign Company is currently hiring in Southern California. For more information visit the employment site of Signtronix. (more…)
Without effective sign communication, motorists are business opportunities passing by. In 1997, a landmark court case - Denny’s Inc. et al v. City of Agoura Hills, 97 CDOX 6341, Second Appellate District - involved businesses with tall freeway-oriented pole signs that considerably exceeded the city sign code’s height limit. Evidence presented by one of the litigants - Burger King - clearly demonstrated the interplay among signs, motorists and economic vitality. Corporate studies found that nearly 60% of the Agoura Hills Burger King site’s business was attributable to its sign, which attracted not only local customers, but persons far from residence or workplace - a group representing approximate 35% of sales. The drop in patronage that would accompany loss of the sign equaled at least $3.2 million during the 15-year remaining leasehold.
Signtronix has started two brand new weblogs to help provide additional information to web searchers looking for tactics to improve the profitability of their small business.
There is a new Google Blogspot blog for Signtronix, and a Wordpress Signtronix site.
The first day I put my new sign up, I received two new customers. The sign is highly visible and people notice. New clients, old clients that forgot I moved 8 years ago and couldn’t find me. We have a huge blue grass festival in the area. I received quite a few new clients during the festival. I have received 30 new walk-ins in a two month period.
Financing: A business plan should include signage as a major part of the marketing strategy. Because signage is vital to a small business it should be included in any loan package. Your Signtronix sign is a permanently visible part of your business and should be considered as an investment. Signs are the most efficient, effective and consistent revenue-generating device for small business.
Choosing Appropriate Signage: Consider type, cost and maintenance before selecting a sing. Many sign companies have designers to provide cost-effective signage. Many start-up businesses order a sign based on an attractive business card or letterhead design, but small businesses can learn from large multinational corporations who understand the importance of a recognizable logo. Rather than ordering a sign from a business card or letterhead, start with designs suitable for an integrated business-marketing plan.
Type and Design: There are many types of permanent, on-premise signs to serve your business — freestanding, high-rise, low-profile, wall, projecting, roof, marquee, backlit awning, awnings, etc. Type and size of sign are often regulated by local zoning ordinances. Also consider illumination, which draws attention to your business around the clock, and changeable message capabilities, such as electronic message centers or readerboards.
When choosing a sign, remember to consider the image of your business, the profile of your potential customers and the cost.
Purchasing Or Leasing A Sign: It is advantageous to purchase or lease your sign from a reputable company. Experienced sign companies are licensed and bonded contractors who are familiar with uniform building codes and regulations. Reputable companies deliver quality goods, thus reducing maintenance costs and potential public liability.
A good company carefully designs and constructs signs adhering to local building codes and design standards which enhance the environment and create a good image for your company.
Maintenance: No business can afford to have its sign in disrepair. A dilapidated sign implies you are not concerned with your business or your image or that you are going out of business. Some sips are virtually maintenance-free while others require more attention. Establish an appropriate and cost-effective maintenance routine for your sign or lease your Signtronix sign to secure built-in maintenance service.
