Signtronix Sign Company

October 5, 2007

I am very pleased with my new sign.  The colors and texture are very nice.  It is a far nicer sign than my previous one.  Right away I had patients telling me “Oh, I like your new sign”.  It has definitely added to the professionalism of my office building and my practice.  We have been getting more walk-ins and new patients’ since the sign went up, much more than with my old sign.

The new sign advertises for me 24 hours a day, seven days a week.  The increased business has been nice.  Thank you for a beautiful sign.

Sincerely, Lane N. Gunnerson D.C. Gunnerson Chiropractic Grand Rapids, MN

June 14, 2007

I feel that the appearance of the sign contributes greatly to the first impression new customers have when deciding where to shop.  I have had many customers tell me they thought our business was a franchise because of the professional appearance our sign makes.  Although I advertise in the yellow pages and outdoor billboards, I get most of my new customer business from word of mouth.  The sign in front of our business contributes to at least 40% of the new business that comes in.  At the time, I felt like I really couldn’t afford to buy a quality sign, but then I knew I really couldn’t afford not to.

The sign has been one of the best decisions I have made for this business and now I know that the investment has paid off many times over.  I would recommend your company to anyone considering buying a sign from Signtronix.

Sincerely, Dana @ Eagle Glass, Inc. Morgan City, LA

May 13, 2007

We are writing to give you an update on our indoor sign.  The sign has drawn in new customers to Meal Time, and people are able to locate where we are better.

We have been in business a little less than a year and know that the sign will be a huge marketing tool for us for years to come!

Customers are able to see the sign from about 2 blocks away and we are able to let them know our daily and monthly specials.  Many customers have said they are able to see no matter what time of day and love to see the new messages.

Thanks again for all your help, 

Heather @ Meal Time

Platteville, WI

Design A Logo For Your Business

 Logos move with the times and the best advice that any business person can be given is to ensure that your company’s logo is not trendy now and passe tomorrow.  The company logo represents the company’s identity and brand to the consumer, thus must be chosen very carefully.  Even huge corporations commit horrific faux pas with their logos.  Procter & Gamble has been haunted by Satanic allegations for decades over its man in the moon logo.  NBC dropped the peacock in 1976 for a dual trapezoid N, but no one checked that it was a clone of a Nebraska TV network who sued and they had to settle out of court.  The peacock quickly returned.  You certainly don’t want to be in one of their situations but with the proliferation of millions of logos how do you know that your designer hasn’t just ripped your new logo off some unsuspecting website? 

 There are ways to ensure that not only does the logo triumph your company’s brand, but you also won’t be sued by the original owner.  Whenever you are designing a logo, you have to incorporate what the company does into the graphic.  An abstract letter or strange symbol is far too generic, says nothing about you, and was likely peeled right off the web.  Look at the great historical logos such as GE, Ford, Coca Cola, and Kellogg’s.  Each one speaks of turn of the 20th century heritage and tradition. 

Then there are the great mid-century logos such as the CBS eye, BMW propeller, and the fabled Mercedes three pointed star.  Modern logos can also be designed superbly well.  Who doesn’t recognize the simple, striking FedEx, Mobil, DQ, Ikea, Sony or ESPN logos?  However, a logo doesn’t have to be just block type to be effective.  Look at Kool Aid, Tic Tac, MasterCard, Pepsi, Bic, Kraft and Best Buy.  The latter especially as the words are set inside a sales tag that so eloquently speaks of the company’s entire essence. 

Along those lines, the torn movie ticket of Blockbuster is also effective.  Could there be a more descriptive logo than the NBA, or a better fit for Windows than the Microsoft flying window?  And who doesn’t recognize Colonel Sanders or the Golden Arches?  But modern logos can go wrong as well.  The logos that are just too messy and intricate to be truly effective include Wendy’s, ReMax, Quaker State, and United Way.  Be simple.  Be original.  Be clear.  Make sure that there is relevance to your brand.  Then your logo will be a success.