Signtronix Sign Company

Like all retail businesses, Optometrists are always looking for advertising that will help generate additional clients. One of the most effective advertising methods is have the right kind of professional signage. The importance of the highly visible business sign has been proven in many different studies that compare different types of advertising. The reason why signage is so important to your business location is simple – more visibility equals higher impression rates. The more people that see your business, the more memorable your brand and products become in consumers’ minds. Brand, product, and service recognition is important to generating new first time business. This is also important to make sure your business will be the first one people think of when they need the services you have to offer.

The signage available from Signtronix has been proven to be highly effective in delivering the kind of visibility necessary to make your business location more successful. There will be no confusion to potential customers passing by as to what kind of business you have. There will also be no mistaking where your business is located. Next time a customer needs what you offer, your business and location will be remembered.

Signtronix Reviews Your Signage: There are many different Signtronix sign products available to meet your advertising needs. With the many different sizes and styles to choose from, you are sure to find one which will perfectly match your business advertising goals. The professionals at Signtronix will even consult with you as to which type of signage is best for your location. They will then walk you through the process of purchasing the sign and having it installed.

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With the installation of the Signtronix sign, our business is more noticeable from the road. We feel that the easier it is for people to find you, the more business you will generate.

We were looking for a sign that would add to the looks of our business, not take away. With the Signtronix sign, we were able to get just that. With the marquee made into the bottom of the sign, we are able to post sale prices day and night. All of this without the tacky looking flashing arrow type marquee.

We have had many comments on how good looks. We are very satisfied with our sign purchase. We would recommend Signtronix sign to anyone!

T. Holder

Holder Automotive Russellville, KY

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The Return on Investment (ROI) of adding an outdoor LED sign to your business.

Signtronix: On-premise signage is both effective and economical. It is a powerful marketing tool for making the most of advertising dollars to reach potential customers.

Our final case study comes from Southern California and the Rossmoor Car Wash. In this instance, they had plenty of signage that was visible and readable. But they were still looking to increase sales. So they invested in a two-line, 12-foot, double-sided monochrome electronic message center. In the first year after installing the EMC, they washed an additional 8,500 cars. At an average sale of $20 per customer, that’s an increase in sales of $170,000. The sign paid for itself in four short months.

The owner, Brad Hooper, was astonished by this increase and wanted to see just how good this new marketing tool was. In his own words…

Brad Hooper: In order to test the effectiveness of the message board, we decided to put a non-traditional offer up there. We’re obviously in the car wash business but we also have an ice machine. So we decided to get some bags and fill them with ice and see if we can put an offer up there on the message board, not advertise it in any way, shape or form within the operation itself to see how effective that board would be. So we put an offer there for the cheapest bag of ice in town at $1.79 and threw it up on the board, and at the end of the year we wanted to see how many bags we had sold. What we found out we had sold I believe it was 600 or 700 bags of ice in one year’s time. The only way of knowing was the signage. So people had to come and do a car wash to buy a bag of ice. So it’s kind of a fun way of seeing how the effectiveness of the board had worked in a non-traditional way.”

Signtronix: Now that he has realized the value of this kind of signage, the owner is advertising and selling not just car washes and ice but detailing services and gift shop items, and he’s anticipating another record year. The final bonus that even made it more worthwhile…

Brad Hooper: We feel that our traditional forms of advertising weren’t being as productive as they used to in years past and found that we’re much more effective just by putting our advertising message up on our Electronic Message Board. As such after about six months the new signage in place, we decided to cease all forms of traditional advertising and saving thousands of dollars a year in advertising cost.

Signtronix: The message center is so good at its job that it has allowed him to stop all other forms of advertising, thereby reducing his expenses and increasing his profits even more.

Brad Hooper: I really consider it an investment in purchasing the sign, not an expense.

Siogntronix: It’s difficult to quantify the exact value of signage, but when a sign can increase revenue while cutting costs, it’s worth every penny and more.

Those are just a few examples of how the right use of signage can benefit business. The value of signage lies in its marketing ability. When a sign is viewed not just as a marker but as a powerful marketing tool, its hidden potential is tapped and its full value is realized not just for the business that owns it but for the customers that communicates with and to the city where it’s located. Thank you.

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A recent review that was received in the Signtronix office:

I am confident that the sign will make me money in the long run.  Out of the four jobs I got, my clear profit was about $2800.  So I do know the sign will pay for itself and make me money.  Thanks.

Owner,

Cox Auto Body & Wrecker Service
Corning, AR 72422

Signs and the Small Business Series: What Is A Sign?

Most businesses, regardless of size, depend heavily on signs.  Signs help people find you; attract people who pass your establishment; present an image of your business; and tell potential customers what goods or services you offer.  Signs are the primary form of advertising for small business.

On-premise business signage differs from outdoor advertising billboards which market national products.  Onpremise signs tell people who you are and what goods and services you sell.  Signs are a form of landscape art enhancing your commercial area and surrounding environment.

Signs are a link between transportation and communication.  Each year, 40 million people travel more than 1.7 trillion miles by automobile.  Your sign is the most effective way of reaching this mobile group of potential customers.