By Sam Golden – Training Director July 1966
Past President – Retired
The high flying seagull provides a good example for Gulf (Signtronix) dealers who shy away from tough nuts to crack which vary in type with each individual.
Have you become too specialized in the type of calls you make? Do you stay away from this or that particular business because you’ve had bad experiences with them before? Then read this now!
It seems that one day, many years ago, a group of airmen were preparing for a hurricane when they noticed that a flock of seagulls were flying right into the center of a storm instead of running away from it. Without the aid of scientific know how, the seagulls had discovered what it took scientists years to find out; that because hurricanes move along in a swirling mass, the central area is really motion-free and calm, and that it is sometimes safer to fl y into the oncoming hurricane than away from it.
Maybe we can all learn something from the seagull. Don’t run away from problem sales! Don’t avoid the especially tough prospects. SEE THEM AND SELL THEM. You may find they aren’t so tough after all. You’ll be just like our friend, the seagull, who heads straight for the center of the problem and does not run away!
This lesson is just as true today as it was in 1966. SEE THEM AND SELL THEM. Just do it!
