We have suggested in some of our meetings that we as Signtronix salespeople are in the business of HELPING PEOPLE. The people in the Signtronix Home Office help us, and they help each other in order to help our customers. We should constantly remind new dealers and veteran dealers that they should go into a business to HELP the customer.
Selling a sign should be the byproduct of educating and HELPING the customer. When we go in to truly HELP the customer, the sale becomes much easier. We all know this but we must constantly remind each other or we become just another salesman going through their door to sell them something. Don’t let this happen!
“Don’t be afraid to ask for help and don’t be afraid to try something one more time before saying I’ve done that!” ~Vernie Boren
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