Signtronix Sign Beats Newspaper and Radio Advertising
Dear Signtronix,
Our business began on May 8th, 2004 with a goal to make our customers dreams come true. We specialize in interior furniture but we also have outdoor furniture as well. The outdoor furniture is on display in our front yard.
When we opened we installed a 4′x6′ sign by the road. It was nice enough, initially. We used vinyl letters on a sheet of aluminum “signboard”. The only major problem was that it didn’t grab our road traffic’s attention like we would have liked it to.
After 1 ½ to 2 years in business, the major complaint we kept hearing was that potential customers didn’t realize that we had a showroom on the inside of the building. Most people figured that we just made the stuff inside and then put it outside for display so they never came in.
When passing by on the highway, they could see our outdoor display but they couldn’t see inside the building. Yes, we had a sign up right beside the highway but it simply wasn’t grabbing people’s attention like it should have.
Help arrived when our “Signtronix Salesman”, Billy Runyan, sold us our first 4′x8′ sign with an 18″ headliner attached. We took down our old sign and installed the new one.
I was very happy with the appearance of the new Signtronix sign; it gave our business a new, fresher look. After putting up our sign, we heard many things, “We’ve been passing your business for several years and never noticed you,” (This customer passed us every 3 to 4 months) “When did you guys open?” “We didn’t realize that you had the indoor furniture also.” And many other similar comments
Now, after our increase in customers, we have purchased another 4′x8′ sign with attached marquee to advertise our specials as well as two more Headliners for our building (one on each side that faces the road). And finally, we purchased a 5′x10′ sign for the major highway, which is almost two miles from our business, so that we are able to direct potential customers from other busy areas.
The week we installed the new 5′x10′ sign we had 12 new customers come in from the sign out of the first 15 that came! Most of them have been in the area many times and just never noticed us before.
We have found that our “Signtronix Sign” has brought in more business than a series of Newspaper and/or Radio ads. We know, we tried! Your new sign is a one-time cost and it doesn’t charge you and daily fees either. It’s working for you 24/7 and 365 days a year!
Marlin Gingrich
Midwest Woodworks
Kalona, Iowa