Signtronix:
My husband and I share the same retail space. I have a metaphysical gift shop and my husband is a neuromuscular massage therapist. As his is an established business and mine is in its infancy, his sign was the one on the marquee. I applied letters to the windows in the front. Trying to make the sign more visible, I backed the letters with white paper cut into a cloud shape. It worked… sort of. We continued receiving comments like “How long have you been here?” and “I didn’t know that you were here!” Then Just a few weeks before your representative came in, my husband suggested that I get an illuminated sign. He felt that the time was appropriate for that kind of investment and since the days were getting shorter, my letters on the window were hardly visible.
Now I have a sign that lights up the parking lot and is very visible from a long distance, although now it over shadows my husband’s sign. Now although we keep getting the “How long have you been here?” comments, they are also joined by “I just saw your sign and wanted to check out your store.” Our customer volume has increased considerably and our new visibility seems to have kept us from getting that New Year’s slump that tend to happen after the holidays.
Cheryl Alberto
Cheryl’s Metaphysical Gifts
Colorado Springs, Colorado
