Assuming the sign brings in only one family a month and each family contributes $15.38 per week, the total amount the site receives by the end of the year is $5168.5 After 10 years of service, the sign will bring in 120 new families andover $466,000 in contributions to the church. It doesn’t matter if the cost of the Signtronix sign is $10 or $100,000, if you don’t realize and understand the benefits the sign will provide your church, you will always think the price is too high.
You need to switch your frame of reference from “What will the sign COST us” to “What will the sign PROVIDE us”. Many churches we’ve worked with in the past initially think, “That’s too expensive”. But when we explain the reality that a sign is an INVESTMENT in the church, they suddenly realize the price for a Signtronix sign is a BARGAIN! YourReturn on Investment for a Signtronix sign.
Let’s assume that your sign attracts just one family per month (most of our customers report more than that) and that one family gives $10.00 a week to the church. Each month a new family joins your congregation which increases the weekly income for the church. At the end of only one year the revenues brought in by just these 12 new families will exceed $3,000! This is only the first year revenue!
Your sign will last you well over 20 years. Your sign will pay for itself in a very short time, and keep bringing in new members and new funds in order for you to pay for other programs for the church. A truly effective sign brings in new members who then contribute to the growth and financial well being of the church through regular monetary contributions.
In a recent study done by the Barna Research Group the average per capita amount given to churches in 2001 was $769. That is $15.38 a week. So when people immediately have the knee-jerk response of “We can’t afford a sign that costs that much”, they are the ones who need a Signtronix sign the most… in order to have it start working for them to grow their congregation and their budget.
