Signtronix Sign Company

What Signs Can Do For Community & Neighborhood

Enhance Aesthetic Environment: Signs enhance the environment by making certain zones of the city more attractive and dynamic and giving them a particular atmosphere.  Because the environment is so important, quality signage conveys an image of responsible citizenship by a business owner.

Help Community Safety: Signs perform two major community safety functions: crime reduction and traffic accident reduction.  A well-placed, visible, attractive sign helps direct vehicular and pedestrian traffic, allowing ample time for driver decision making, thus reducing the potential for traffic accidents.  Government studies found highway vehicle accidents actually decrease at intersections where there is commercial signage.

Ambient lighting from signs is a major crime deterrent in urban areas.  Police reported a 30 percent rise in crime when downtown signs were turned off during the energy crisis of the 1976s.  People feel safer entering well-lighted commercial areas.

Small Business Signs information posted by Signtronix.

What Signs Can Do For Your Business
Information And Directional Functions: Signs identify a business and provide information about it. A noticeable and readable on-premise sign not only alerts the public, but tells them about services offered, prices and hours.

Service Trade Area: A trade area is the marketing vicinity from which a business owner draws customers -usually within a half mile to a mile of the business. Trade areas differ in shape and size depending on the business and its reliance on transportation networks and may vary seasonally. A sign communicates important information to consumers located in or passing through the immediate trade area.

Build Image: Signs are an effective marketing tool in building an image for your business and in helping you identify the market segment you are trying to reach. Through materials and design, a sign can appeal to a given group of potential customers. Color and lighting effects can enhance the impact and psychological response to your business.

Enhance Advertising Recall: Signs reinforce other advertising expenditures by repeating commercial messages. Many national firms incorporate their logo into their mass media advertising campaigns, such as television, thus increasing product or service awareness.

Generate Impulse Business: Signs generate business by catching the attention of visitors and newcomers who traverse a trade area. Studies show approximately 50 percent of all consumer items are purchased on impulse sales directly attributable to signage drawing consumers to the point of purchase.

Signs and the Small Business Series: What Is A Sign?

Most businesses, regardless of size, depend heavily on signs.  Signs help people find you; attract people who pass your establishment; present an image of your business; and tell potential customers what goods or services you offer.  Signs are the primary form of advertising for small business.

On-premise business signage differs from outdoor advertising billboards which market national products.  Onpremise signs tell people who you are and what goods and services you sell.  Signs are a form of landscape art enhancing your commercial area and surrounding environment.

Signs are a link between transportation and communication.  Each year, 40 million people travel more than 1.7 trillion miles by automobile.  Your sign is the most effective way of reaching this mobile group of potential customers.

Focus On The Facts
U. S. Small Business Administration in cooperation with the National Electric Sign Association

Successful small business formations and expansions lead the way in creating new markets, innovations, and jobs that fuel economic growth and prosperity.

Because small business is important to a strong economy, the National Electric Sign Association (NESA) has joined with the U.S. Small Business Administration (SBA) to meet the informational needs of existing business owners and aspiring entrepreneurs.

We hope this Focus on the Facts meets your needs, and we invite your comments and questions.

 Signtronix Signs California will be adding to this article over the next few weeks.

April 17, 2007

I am writing to thank you for the prompt services when ordering our signs.  They are GREAT!!  We had a time getting them installed because of bad weather we have been having but now that our signs are up, we love them!  Our road sign is awesome when lit.  Everyone comments about how professional the signs look and of how we don’t have quality signs like that here in Show Low.

Needless to say, we couldn’t have purchased better signs.  Thank you for your service.

Sincerely, Larah @ Speedy Automotive LLC Show Low, AZ

December 19, 2006

As soon as our sign went up, we had people coming in saying how great it looks.  We now have some class to our hotel!  Once the sign got power to it, it lit up beautifully.  You can see it from quite a distance.

We’ve noticed there have been more guests dropping in from seeing our sign at night.  This sign is well worth the investment!  I only expect our sales to increase from what was and what we have now.

Sincerely,

Marlene Smith Black Dog Inn Phippsburg, CO

April 14, 2007

We own a car wash in a good location on a street with good traffic flow.  However, there were already several other car washes in town with an established customer base.  We were spending too much money on advertising trying to promote the only touchless automatic in town, and trying to establish community recognition of our business name and logo.  We put the sign up 8 months after we opened and it has made quite a difference.  The sign is attractive, bright and eye catching.  It just seems to help draw more people in.  We have had a significant increase in business, especially at night.

Although we rarely spend money on advertising since we put the sign up, we continue to draw in new customers.  Our sign is our best advertisement 24/7.

Thanks, Karen & Maurice Korte Splish Splash Auto Bath Highland, IL

October 31, 2007

Your sales representative, Jonathan, was true to his word.  He said that my new sign would draw new customers into the store and he was right.  Twenty out of 30 new customers stated they came in because of the sign!  Many said that they had driven by the store many times but had never stopped.

I can’t wait to figure out how to do the more “advanced” techniques.  As of now, the words just glide across the screen.  It will be fun to see more “flash” on the sign.  I’m certain that will entice even more people into the store.

Regards,  Jenny @ Cycle, Path & Paddle Pequot Lakes, MN

October 5, 2007

I am very pleased with my new sign.  The colors and texture are very nice.  It is a far nicer sign than my previous one.  Right away I had patients telling me “Oh, I like your new sign”.  It has definitely added to the professionalism of my office building and my practice.  We have been getting more walk-ins and new patients’ since the sign went up, much more than with my old sign.

The new sign advertises for me 24 hours a day, seven days a week.  The increased business has been nice.  Thank you for a beautiful sign.

Sincerely, Lane N. Gunnerson D.C. Gunnerson Chiropractic Grand Rapids, MN

June 14, 2007

I feel that the appearance of the sign contributes greatly to the first impression new customers have when deciding where to shop.  I have had many customers tell me they thought our business was a franchise because of the professional appearance our sign makes.  Although I advertise in the yellow pages and outdoor billboards, I get most of my new customer business from word of mouth.  The sign in front of our business contributes to at least 40% of the new business that comes in.  At the time, I felt like I really couldn’t afford to buy a quality sign, but then I knew I really couldn’t afford not to.

The sign has been one of the best decisions I have made for this business and now I know that the investment has paid off many times over.  I would recommend your company to anyone considering buying a sign from Signtronix.

Sincerely, Dana @ Eagle Glass, Inc. Morgan City, LA